Municipal poll: 771 candidates in fray, 240 in N Goa, 531 in S.Goa, 20 nominations rejected after scrutiny, deadline for withdrawal till Sat Additional Sessions Court reserves order on Rupesh Samant's anticipatory bail plea in journalist sexual assault case for 14th October FC Goa play third consecutive home match on Sunday, Zico’s army prepares to take on Chennaiyin FC Mapusa Court reserves order for 14th Oct on Anticipatory bail of Journalist Rupesh Samant in journalist sexual harassment case Goa Govt sanctions 38 posts to strengthen wireless unit of Goa Police, Smart City project proposal to centre by Monday- CM Chemists and Druggists Organisation (AIOCD) call for All India total bandh on Wednesday, 14th Oct, Pharmacies to remain closed on Wednesday Cabinet issues TCP ordinance, only eco and agro friendly projects in eco-sensitive zones, Govt to invest share capital in self employment Chief Justice of India HL Dattu to hear Goa mining matter, Goa Foundation challenges 88 mining lease renewal, 2 more petitions clubbed Sancoale Sarpanch Ramakant Borkar, ZP Marrian Rodrigues, 4 others arrested in the South Goa ZP Chairperson Nelly Rodrigues assault case Apex Court adjourns hearing on Goa Mining lease renewal case, Judge Uday Lalit recuses himself from hearing matter being SESA share holder

Our Journey


Prudent, incorporated on 29th June 2006, started as one of the youngest of the local channels from Goa with its simple DVD content of news bulletins of 30 mins each in English, Marathi and Konkani. Its first DVD was telecast on the cable networks in Goa on 2nd Oct 2006. It received tremendous encouragement for the viewers and continued its march towards creating an efficient news medium. We are then working from a make-shift office in Campal, Panaji with a modest studio and editing facilities.

The encouragement and suggestions received from various ends prompted us to also produce and telecast various non-news programs in the areas of culture, sports, entertainment, talk shows and so on. A step in this direction was done with the inclusion of Prudent’s very first feature on 1st July 2007 and has continued since.

The Assembly session of August 2008 can rightly be said to be the turning point in Goan history. Prudent became the first in the country to telecast the entire session live across the state. This cemented a strong place in our viewers’ minds for Prudent. Prudent became synonymous with LIVE and since then, we can proudly say that , as per requirement, we have brought special programs Live to your Television sets – be in Yuva Mahotsav from Khandepar, Ponda, Shigmo and Carnival from Panaji, IFFI from Panaji , Novenas from Old Goa.

In May 2009, Prudent moved into its present office premises at St. Inez, with dedicated work places for each section and a fully-equipped studio and post –production facilities. Our studio has since seen debates, talk shows, daily news anchoring and so on. The video editing section has recently upgraded its editing software. Our graphics is aiming to deliver smart layouts. The features section conceptualises and produces fresh contemporary programs including special features to commemorate special days and events. Our Production Control Room (PCR) is well-equipped with a scheduler, live telecast system, title and graphics system and a telephone instrument specially to cater to live phone-ins. The news section has an impressive network of its own reporters in each of our talukas, equipped with the best field cameras. Both the English and Konkani desks churn out regular supply of news brought in by the reporters and video journalists. The entire machinery of Prudent is efficiently oiled and maintained by its admin and accounts section.

While primarily being an audio-visual medium, Prudent with its instant Breaking News and continuous News Updates has also become a ‘reading’ channel for many. Our steady bouquet of various features has a dedicated and growing viewer base. Over a period of time, we have telecast features catering to a wide audience. In our desire to showcase , all that is relevant and all that is Goan, Prudent has gained considerable acceptance primarily due to its intense and impartial news coverage. We are increasingly becoming the primary source of information across Goa with widest reach as well as variety in content. Prudent is widely watched throughout the nook and corner of urban and rural Goa.

We are currently available all over the cable network in the state of Goa. A constant suggestion and a need of the time have been to reach out to viewers who are based outside Goa, have only DTH or are only Internet buffs. A realization that we have to involve all in our journey has culminated in the Prudent website, launched on 2nd Oct 2011, an apt 5 years after we first were telecast through DVD.

We believe that we have only just started. The constant encouragement from all only goads us to create the very best in our field. We look forward to this journey.