From DVD to LIVE to INTERNET to MOBILE …
Prudent, incorporated on 29th June 2006, started as one of the youngest of the local channels from Goa with its simple DVD content of news bulletins of 30 mins each in English, Marathi and Konkani. Its first DVD was telecast on the cable networks in Goa on 2nd Oct 2006. It received tremendous encouragement for the viewers and continued its march towards creating an efficient news medium. We are then working from a make-shift office in Campal, Panaji with a modest studio and editing facilities.
The encouragement and suggestions received from various ends prompted us to also produce and telecast various non-news programs in the areas of culture, sports, entertainment, talk shows and so on. A step in this direction was done with the inclusion of Prudent’s very first feature on 1st July 2007 and has continued since.
The Assembly session of August 2008 can rightly be said to be the turning point in Goan history. Prudent became the first in the country to telecast the entire session live across the state. This cemented a strong place in our viewers’ minds for Prudent. Prudent became synonymous with LIVE and since then, we can proudly say that , as per requirement, we have brought special programs Live to your Television sets – be in Yuva Mahotsav from Khandepar, Ponda, Shigmo and Carnival from Panaji, IFFI from Panaji , Novenas from Old Goa.
In May 2009, Prudent moved into its present office premises at St. Inez, with dedicated work places for each section and a fully-equipped studio and post –production facilities. Our studio has since seen debates, talk shows, daily news anchoring and so on. The video editing section has recently upgraded its editing software. Our graphics is aiming to deliver smart layouts. The features section conceptualises and produces fresh contemporary programs including special features to commemorate special days and events. Our Production Control Room (PCR) is well-equipped with a scheduler, live telecast system, title and graphics system and a telephone instrument specially to cater to live phone-ins. The news section has an impressive network of its own reporters in each of our talukas, equipped with the best field cameras. Both the English and Konkani desks churn out regular supply of news brought in by the reporters and video journalists. The entire machinery of Prudent is efficiently oiled and maintained by its admin and accounts section.
While primarily being an audio-visual medium, Prudent with its instant Breaking News and continuous News Updates has also become a ‘reading’ channel for many. Our steady bouquet of various features has a dedicated and growing viewer base. Over a period of time, we have telecast features catering to a wide audience. In our desire to showcase , all that is relevant and all that is Goan, Prudent has gained considerable acceptance primarily due to its intense and impartial news coverage. We are increasingly becoming the primary source of information across Goa with widest reach as well as variety in content. Prudent is widely watched throughout the nook and corner of urban and rural Goa.
We are currently available all over the cable network in the state of Goa. A constant suggestion and a need of the time have been to reach out to viewers who are based outside Goa, have only DTH or are only Internet buffs. A realization that we have to involve all in our journey has culminated in the Prudent website, launched on 2nd Oct 2011, an apt 5 years after we first were telecast through DVD.
We believe that we have only just started. The constant encouragement from all only goads us to create the very best in our field. We look forward to this journey.